{"id":3192,"date":"2019-05-08T12:18:34","date_gmt":"2019-05-08T12:18:34","guid":{"rendered":"https:\/\/systematicoutreach.com\/?p=3192"},"modified":"2019-05-08T12:18:34","modified_gmt":"2019-05-08T12:18:34","slug":"how-you-attract-your-customers-like-a-magnet-with-your-website-and-serious-e-mail-marketing-without-having-actually-having-to-sell","status":"publish","type":"post","link":"https:\/\/systematicoutreach.com\/how-you-attract-your-customers-like-a-magnet-with-your-website-and-serious-e-mail-marketing-without-having-actually-having-to-sell\/","title":{"rendered":"HOW YOU attract YOUR CUSTOMERS LIKE A MAGNET, WITH YOUR WEBSITE AND SERIOUS E-MAIL MARKETING. Without having actually having to \u201csell\u201d!"},"content":{"rendered":"\t\t
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Yes, you will certainly agree with me, targeting customers or prospects in a targeted way and staying in personal contact is nowadays a thing of the past. Internet marketing, or even marketing, has changed dramatically in recent years, and the consciousness of man also takes a, in my view, positive change with.<\/p>

Nevertheless, there are smart methods that allow you to personally communicate with your target audience and stay in touch permanently.<\/span><\/p>

Many entrepreneurs simply tackle the topic from the wrong side and get lost in technical details. There are other things much more decisive.<\/span><\/p>

An ingenious strategy I will explain to you later in this article.<\/b><\/span><\/p>

First of all, it’s important to know: people like you and me search the Internet for solutions, information, answers, not products.<\/span><\/p>

People buy benefits and benefits are not a product. This process happens completely subconsciously and that’s where the difference is.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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An illustrative example:<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A craftsman does not buy a drill because it looks good or has a high speed, but simply because he wants to drill a hole with it.<\/p>

That is why an offer or service is always an obstacle for the customer. I know that sounds weird and maybe you’re thinking right now, Billy is actually completely stupid!<\/p>

Do not worry, I’ll explain it to you soon.<\/p>

By that I mean that a customer is on the way to a accomplish goal when surfing the web. The service and the product are no more than an obstacle for the customer.<\/p>

Many business owners believe that the customer has been looking for them and that they have the ultimate solution to the customer’s problem, which may be the case. But communication should never be about one’s own product or service, but one thing … it’s always about “the customer’s goal.”<\/p>

Many entrepreneurs have the problem that they put their product, their company, their person in the foreground, but the bitter truth is, the customer is not interested in the company, especially not in first contact. The customer is only interested in being selfish and completely selfish in achieving his goals and solving his problems.<\/p>

Put yourself in the position of a potential visitor to your website and ask yourself the following questions:<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWhat do I get from that?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWhat's in it for me?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCan that solve my problem or my wishes?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    These 3 questions run unconsciously in everyone\u2019s mind. After about 4 – 10 seconds you also decide. Either you click through the website a few times or through, that backbilling is pressed and the prospect or his website visitors is gone forever.<\/p>

    That’s why you should (which is very, very important) always align your communication, your texts and content to the target customer.<\/b><\/p>

    You should clear the following things before you start building e-mail marketing and smart processes:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWho is your target audience?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tFind out what your customers have for problems and frustrations.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAsk your customers yourself afterwards.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWhat exactly do you want to achieve with your service or product?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tThere are still plenty of tools to find out the problems and frustrations of potential customers.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Even if the alarms in your head are beating now and you might be wondering, how do I go about it and what do I have to watch out for when<\/p>

      I want to find the right audience for my business?<\/p>

      … Do not worry, I’ve put together a guide, or better said, a step-by-step introduction to help you craft a customer avatar.<\/p>

      In this guide you will also find a real example, which you can copy for you or customize for your topic.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Build a right relationship with your audience.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      In real life, in most cases, if you want to go shopping, you go where you feel comfortable and have some level of trust. A friend or acquaintance recommends you a good restaurant and you go because you give that person some confidence.<\/p>

      The same rules of the game apply in the internet as in the offline world. Only this process is extremely fast.<\/p>

      Only instead of entering a store, your visitors come to your website, in most cases because they are looking for a solution or answer to a question, or the visitor came by recommendation and would like to take a look around. Almost the same as in a real shop.<\/span><\/p>

      You’re probably wondering now: How do I build relationships with people I do not even know?<\/b><\/span><\/p>

      The secret lies in serious e-mail marketing and a dedicated website with integrated tracking pixel for retargeting in order to measure and automate specific processes.<\/span><\/p>

      Unfortunately, many entrepreneurs still make the same mistake today and send their newsletters or mass mailings to their customers or newsletter recipients via Outlook (completely incomprehensible to me). In most cases, even for the recipient irrelevant information and wonder or quickly find that you do not achieve success with it. There was all the effort and time invested in vain.<\/p>

      In the worst case, you can still find that the e-mail service providers classify your domain as negative or put it on the black list.<\/p>

      Seriously, how many such newsletters do you read regularly?<\/p>

      The biggest disadvantage of sending mass mailings or newsletters via Outlook is the risk that most e-mails will not arrive at the recipients or will end up in the classic SPAM folder.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      An alternative solution, which all successful and smart companies use<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      is sending via professional e-mail providers, who in turn work with all other e-mail providers and the delivery and opening rate, depending on the quality of the e-mail address is very high , Most vendors also provide you with targeted statistics on whether your e-mails have arrived at the destination, read, clicked on a link or not, etc. All of these insights can be used effectively and strategically for your business.<\/p>

      Proper serious e-mail marketing or “laser beam marketing” (as I call it) starts where the interested party or a potential customer decides which information on which topic he or she wants to get or not.<\/p>

      Another powerful aspect is the acquisition of new customers via the Internet and completely automated 365 days a year<\/p>

      I know that sounds very absurd, but it works if you do it right. This click-tip is very well suited. From my point of view and from experience with my clients, that is the best email marketing tool in German-speaking countries<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Here's a little strategy on how you can use email marketing right away.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Let’s assume, a prospect looks for pond foil for his garden (About the Google search of course) and lands in the best case on your website. Here you can safely assume that this prospect is actually interested in building a pond.<\/p>

      If you were to try to sell the “pond liner” right away, as most website owners do, this will not work in most cases. Even if your offer is coherent and appealing to the visitor, he will not buy, but continue to look around, compare, and find out more.<\/p>

      Imagine, you as an expert for pond and horticulture, would offer in the first step to this prospect on your website a PDF guide.<\/p>

      “The 5 most fatal mistakes when buying a pond liner and build the perfect pond that you should ALWAYS avoid”.<\/p>

      You offer the PDF guide to download for this and completely free.<\/p>

      Everything your potential prospect needs to do to sign up in a form, so enter his email address and he will automatically receive the free guide via e-mail.<\/p>

      Attention: the print edition will be accompanied by a QR code or a link where the interested party can pick up your free report.<\/p>

      You may notice the small difference here!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      What's happening now?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      At least you get his e-mail address, which he also confirms with the “Double.Opt-In”<\/b> procedure and you can now email him in several emails<\/p>

      in the next few days or months, completely automated at irregular intervals, more tips and tricks on garden pond construction & gardening, news or customer testimonials (the opinions of other customers) … etc. occasionally send in the form of a personal video message.<\/p>

      In addition, this will give you more time for you to spend more time doing business.<\/p>

      Oh yes. Maybe you’ve heard the terms “double opt-in”<\/strong> before.<\/p>

      If not, it is not tragic, here is a short summary:<\/p>

      A Double-Opt-In<\/b> procedure is nothing else than, the interested party confirms his e-mail address and thus he allows you to send further messages or e-mails.<\/p>

      If you want to learn more about serious e-mail marketing then visit the “free e-mail marketing training” here<\/p>

      Here we speak of sympathy and build trust, to establish the relationship in the Internet age.<\/p>

      Also you are not completely sure that the purchase quota of the interested parties, if you then offer them a pond liner at a special price in the 4th or 5th e-mail, will be much higher than the purchase rate of visitors on an unknown Website or online store.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      One thing you can remember!<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
      \n\t\t\t\t\t\t
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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tPeople want to build trust<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA purchase decision is always an emotional act (we know that from women when they go shopping) \ud83d\ude09<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOffer potential customers (prospects) added value.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t\t
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        \n\t\t\t\t

        I hope this article could help you in your decision or implementation for your own business.<\/p>

        Just write me down in the comments, your personal experiences or if you have any further questions about serious e-mail marketing.<\/p>

        I would be happy in any case.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Yes, you will certainly agree with me, targeting customers or prospects in a targeted way and staying in personal contact is nowadays a thing of the past. Internet marketing, or even marketing, has changed dramatically in recent years, and the consciousness of man also takes a, in my view, positive change with. Nevertheless, there are […]<\/p>\n","protected":false},"author":1,"featured_media":3199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/posts\/3192"}],"collection":[{"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":0,"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/media\/3199"}],"wp:attachment":[{"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/systematicoutreach.com\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}